Guides

Short, plain guides for business owners.

• How long should your radio spot be?
  When a 30, 60 or 90 second radio spot is the right choice for a local business, and how many words fit in each.
• What to say in a 30-second radio spot
  A simple four-part plan for a 30 second radio spot: the hook, the one idea, the offer, and how to reach you.
• How to get your radio spot on the air
  Where a finished radio spot can play for a local business: local stations, streaming services, podcasts, your website and your own phone line.
• How to say your phone number in a radio spot
  How to make your phone number or website easy to remember on the radio: pace, repetition and how to say each digit.

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