How to get your radio spot on the air
A finished radio spot is useful in more places than most owners think.
Local radio stations
Call the station and ask for its advertising sales department. They can tell you about their listeners, their rates and the file type they want. Airtime is bought from the station, separately from making the spot.
Streaming and podcasts
Many streaming services and podcasts sell short audio ads. Ask what file type and length they accept.
Your website
Put your spot on your home page so visitors hear your offer in half a minute.
Inside your business
Play it on your phone line while callers wait, or over the speakers in your store.
Check the rules first
A station may have its own technical and legal requirements for ads, so ask what they need before you book. Your finished spot is yours to use to promote your business.